The Male Body Image
is a-changing


The male body image is undergoing some drastic changes. The metrosexual male is affecting mens bodies. Changes that are leading to men becoming progressively more concerned not just about their health, but about their physical appearance. It's also leading to more weight loss plans for men than ever before.

It's not difficult to see why these changes are taking place. It has to do with the changing cultural ideas men are being exposed to and what is portrayed as the ideal body shape and size by the media. The beauty revolution is an ever-changing one because it's impacted on by mens' magazines, movie images, body toys and more.

Let's take a look at how the depiction of male body image has changed over time.


A Historical perspective on
mens bodies
and Male Beauty

If we follow important milestones in standards for male beauty, we see that in the:

1960’s: gym chains began. By the 1990's 'working' out was a big thing along with exercise bulimia, and in the case of men, the more common Adonis Complex (Bigorexia).

1970’s: cosmetic surgery of the penile-lengthening variety was performed, Playgirl magazine was launched, Stallone’s movie ‘Rocky’ was a hit and the Chippendales hit the scene

1980’s: Schwarzenegger as Conan the Barbarian and Stallone as Rambo became hero’s, Calvin Klein begins 'underwear and cologne' campaigns aimed at men. The Body Shop launches a range of male cosmetics, penile-widening surgery is introduced and Men’s fitness and Men’s Health magazines were published.

Wonder what some of our yesterday's hero's look like today?

male body image

1990’s: it’s obvious that advertisements, movies, and magazines feature progressively more shirtless and muscular men and computer games and toys for boys feature enormously bulked up figurines, and there are vastly more body-building products found on our shelves. Photo-shopping the male image to become even bulkier becomes the norm. And heaven help you if you're a naturally too thin guy who can't gain weight and who doesn't fit the cultural ideal.

2000's: The metrasexual male spawns entire new product ranges. Fashion for men, male body and beauty products are endorsed by sportsmen and other male role models. Creating products to help improve a negative body image is a fast growing market.

In previous years male body image was less important because how men valued themselves was by different criteria: their career, their status and their earnings. But since women have entered the workplace and started competing with men for top positions, the new arena for men to compete and value themselves is in the body beautiful stakes.

And, with the rare exception, as I discovered when I visited a clothing optional resort, men were initially almost always more comfortable going naked than women.

Male Body Image
and the metrasexual male

In line with this… ideas that men shouldn’t care about their physical appearance are a thing of the past. In previous generations, while it was unacceptable for women to be fat, it used to be acceptable for a man to stand around the barberque with a beer belly hanging out – but no more!

In the past only women and 'sissy' men used beauty and body products. But with the advent of the metrasexual male, male role models like Andre Agassi use skincare, fragrances and so on and a whole new industry of beauty products for men has sprung up around this change.

And along with these changes in male body image follows an almost inevitable change: there is more dieting for men! For the 101 best weight loss tips for men click here.

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