When Oprah talks about a beauty revolution, the world sits up and notices, but she's not the first. Dove real beauty has been around for a few years and then there is the Positive Body movement, and the Health at Every Size Movement. But it's interesting to monitor the Oprah message boards when she recently went through a fat phase to see what people are saying... and the predominant theme is: Oprah, you've gotta walk your talk.
As one person wrote, how can the O magazine write about the beauty revolution in one breath and in the very same edition still carry adverts for anti-aging, fad diets and so on.
Tyra Banks has also contributed with her 'So What' campaign but does she walk her talk? How can you say 'so what' on the one hand but still head up America's Next Top Model which is about as far from 'so what' and a beauty revolution, and in direct opposition to Dove real beauty ideas as you can get?
But it's a difficult to walk your talk when big money lies in the hands of the beauty and fashion and weight loss industries.A Beauty Revolution is central to
Ditch Diets and Live Light philosophy
As I write in The Mind over Fatter program: "Ideas from advertisers drastically affect our thinking about beauty especially when you take the flagrantly unrealistic photo-shopping that goes on. In his book, Erroneous Zones, Dwayne Dwyer points out that advertisements have bombarded us into believing that women are meant to falsify their fingernails, to wear make-up and to mask their natural selves with foreign (and preferably expensive) perfumes. Of course, the more expensive the products they use to do this ‘beautifying’, the higher their apparent social status. The pervasive message is that there is something wrong with our natural humanness: we thus need to become artificial in order to become attractive. The end product is a false me masquerading as the natural me.
I’m not saying that you shouldn’t groom yourself nor do these things if they really float your boat. I’m just pointing out how our 'not-good-enough-as-I-am’ thinking and behavior are shaped so pervasively by advertising that we are not even aware of the enormous role these beliefs have played in eroding our love of self."
The Beauty Revolution
challenges the beauty and other industries
The Dove Real Beauty campaign kicked off their beauty revolution with their call for a million faces of ordinary women for their website and starting using every day women instead of professional models in their ads. How liberating to see Ms 'im'perfects that every day women can relate to in ads. But here's the problem with a beauty revolution. If real beauty is about accepting myself as I naturally and beautifully am-- without cosmetics and fake nails, fake eyelashes and everything else...what would happen to the billion-dollar 'beauty' industry?
There are multiple industries creating and preying on having us not believing in a beauty revolution.
Who wins when you think your thighs have too much cellulite or curves in what seem like the wrong places?
Plastic surgeons can nip, tuck and suck it away and those those companies who produce miracle melt-away cellulite creams and potions!
Who wins when you think clothes make beauty?
The fashion industry and let's not forget those magazines we vote for by buying them to read their tips, see their advertised ‘solutions’ (for the problems they told us we had in the first place) and of course have our body dissatisfaction doubled when we compare yourself to those photo-shopped models?
Who stands to gain when... you think your hair is mousy and boring? Or when you think your skin is flawed or your body isn't shaped just right, or is too fat?
There are companies and marketers out there who cannot allow Dove Real Beauty or the Oprah Beauty Revolution to succeed because if they do - fortunes would be lost.
Real Beauty banishes perfection
Marketers can't have you buy into any Beauty Revolution that has you believing you're beautiful as you are. There's profit (and lots of it) to be made whenever they succeed in getting you to turn up the volume on your body critic. Ka-ching! Ka-ching! and their bottom line swells. Watch advertisements -- how do you match up?
Ms. Perfect has: a completely, wrinkle-free and blemish-free skin. Her teeth are sparkly white as she flashes a sexy, confident smile. Her eyes are clear and surrounded by super-long eyelashes all offset with perfectly applied make-up. Her hair has volume, sheen, multiple highlights and bounce.
The Beauty Revolution would banish the Ms. Perfect presented to us as a role model to aspire to be. Her (never-used) hands are blemish free, soft and end in perfectly manicured nails. She's slim, taut, toned, tanned and always fashionable. Blah! Blah! Blah! So, how are you stacking up? Do you see how the fertile breeding ground for your body critic is being carefully cultivated?
Dove Real Beauty doesn't call for you to stack up any more. Oprah's Beauty Revolution says: Accept yourself for your natural beauty, which each and everyone of us already have.
If you find the ditch-diets-live-light website useful, please recommend it to your friends.
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